4/15/2023 0 Comments Motorola x motoThe answer is yes.Ĭustomization won't make or break the Moto X's appeal If these devices are our always-there accessories, shouldn’t we have some say over how they look? Don’t answer. Come to think of it, even aluminum computers come off as depressingly retro when you consider Motorola’s proposition. The monochromatic options look especially behind the times now, like a beige PC. By comparison, the white and black (and even more colorful phones like Nokia’s Lumia line) seem drab and predictable. Next, choose an accent color from seven options - it colors the buttons on the phone, and the ring around the lens of the camera. You choose a front face, either black or white, then pick one of 18 backs, with colors like red and yellow, but also teal and plum, and about four different shades of white. You can choose how much storage you want, 16GB or 32GB. In that Texas factory, 2,000 or so American workers will be putting together phones based on your exact specifications. By allowing you to select the color for several components of the phone, Motorola gives you up to 252 possible combinations: more than enough to please even the most demanding aesthetes. You’re able to select among the many available combinations using an online tool called Moto Maker, and your order is sent to an assembly line in Texas where the phone is hand-built and shipped to you in four days. But on AT&T at first and others soon after, it will come in many more thanks to hardware customization options Motorola is offering for the phone. I would tell you that the device comes in one of two colors - black or white - and that’s true on some carriers. Motorola seems to have its heart in the right place, and if the phone is any kind of success, it could be incentive for other manufacturers to consider the US workforce. The phones aren’t wholly made in the States, but even an assembly line of smartphones simply being pieced together in America is notable. Hopefully 'Made in America' is more than just a political move (Apple is making a similar move with its yet-to-be-released Mac Pro.) Presumably, that adds cost and difficulty for Motorola, but as company SVP Rick Osterloh tells The Verge, "It’s just the right thing to do." Personally I can’t quite figure out if this is a political move aimed at scoring points with consumers, dinging competitors, or holding some kind of higher ground as a US economy-focused company, but it’s an exciting move nonetheless. One of the most intriguing aspects of the Moto X is that Motorola is taking great pains to see that the devices are hand-assembled at a plant in Fort Worth, Texas, as opposed to in an overseas shop such as Foxconn.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |